Carol’s Daughter celebrates the second annual #NationalCurlCrushDay on March 16th, 2022.

The brand conducted a survey that found some women suffer from “curl envy” and wished that their hair was like someone else. As a result, #NationalCurlCrushDay is a movement created to  encourage everyone to love their curls.

Carol’s Daughter founder, Lisa Price, says, “There’s an old saying that reads ‘Comparison is the thief of joy,’ and it is so true. We can spend so much time and energy comparing ourselves to others that we don’t allow ourselves the time to relish in the glory of who we are.” 

Price continues, “I am a firm believer of crushing on you above all others—that’s why it brings me so much joy to participate in National Curl Crush Day and witness all the self-love.”

Carol’s Daughter invites everyone to join the celebration by posting a selfie (old or new) of their gorgeous curls and nominating friends to do the same, using the hashtags #NationalCurlCrushDay #CurlCrushChallenge.

Consumers who post, tagging @carolsdaughter, will be entered into a chance to win a year supply of Carol’s Daughter products, along with an “Easy Beauty Bundle” and “Double Duty Brush Kit” from The Lip Bar.

Carol’s Daughter’s Black Vanilla collection is shown above, along with Price. 

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